Frase is an AI-powered SEO content platform that streamlines the entire content workflow from research to optimization. It helps content teams research topics faster by analyzing and summarizing top SERP results, generate optimized content briefs, write AI-powered first drafts, and optimize existing content against competitor benchmarks — all within a single streamlined interface.
Key features include SERP analysis that summarizes the top 20 search results for any keyword, AI content brief generation with recommended headings and topics, AI article writer that creates full drafts based on SERP analysis, content optimization scoring similar to Surfer SEO, topic clustering and content gap identification, answer engine optimization for featured snippets, and an intuitive editor with real-time topic score. Frase also offers content analytics to identify underperforming pages that need refreshing.
Frase offers a Solo plan at $15/month for 4 articles, the Basic plan at $45/month for 30 articles, and the Team plan at $115/month for unlimited articles and 3 users. The AI Writer add-on costs an additional $35/month for unlimited AI-generated words. Frase is particularly popular among solo content creators and small teams who want an affordable alternative to premium SEO tools, with its SERP summarization feature saving hours of manual research per article.
