Copy.ai is an AI-powered platform designed to automate and scale go-to-market workflows for sales and marketing teams. What started as an AI copywriting tool has evolved into a comprehensive GTM AI platform that handles everything from lead enrichment and prospecting to content creation and campaign execution, all powered by customizable AI workflows.
Key features include pre-built workflow templates for sales prospecting, content repurposing, SEO article generation, and competitive analysis. The platform offers AI-powered lead scoring and enrichment, automated outbound email sequences, brand voice customization, and integrations with CRMs like Salesforce and HubSpot. Copy.ai’s workflow builder lets teams create custom multi-step automations that combine AI generation with data lookups and conditional logic.
Copy.ai offers a free plan with 2,000 words per month and basic chat functionality. The Starter plan costs $49/month for unlimited words and 500 workflow credits. The Advanced plan at $249/month adds unlimited workflows, API access, and team features. Enterprise plans include custom integrations, dedicated support, and advanced security. Over 15 million users rely on Copy.ai, with particular adoption among B2B sales teams automating their outbound processes.
